Fernando Souarez

Ashley Radhakrishnan

Director of Epacesetters

What We Do

  Cost effective Sales and Marketing solution for Organizations,( Software Companies/ Product/ Hotels /Schools ) Individuals and Professionals.  

Who I am

Name : Ashley Radhakrishnan

Profession : Sales and Marketing ( Director )

Contact No. : +91-9818105631

E-mail : reachus@epacesetters.com

Website : www.epacesetters.com

Office Address : E - 480, Basement, Greater Kailash - Part 2 , New Delhi-110048

MY INTRODUCTION

I am a strong believer in nature and its ecosystem which reflects in various human qualities like: growth, change, patience, survival of fittest. To grow you need to sew correct seed in a positive environment and then nurture it with patience. Similarly my path of 17 years from sales and marketing profession has been filled with varied experience, new learning, failures and achievements.

My passion is to create cost effective ecosystem of sales for the identified product which adds value to human life. I have been instrumental in setting sales strategy, pre sales assessment, planning & positioning followed by product incubation to delivery phase for training organizations, schools, software companies, restaurants, and hotels. I had the privilege to actively participate, and work on implementation, and the certification process of Google Search Engine Marketing, Google Price Finder, Trip Advisor, Trip Connect and Review express for travel industry.

 Booking Engine
 Channel Manager
 PMS
 School App
 LMS
 Payment Gateway

I am heading a team of highly motivated, young, and vibrant bunch of people. We believe in innovation and offer cost effective solutions to our clients. Our core is sales consultancy and complete automation process, majorly in hospitality and education.

Love for nature takes me to various places as a traveler and drops me back with positive learning which often reflects in my professional and personal life. Needles to say I am a foodie.


Company Profile

There are organizations whose competency is product development however they are ill equipped in sales and marketing. Either they loose lot of money in experimenting or make extremely expensive product which proves to be a market disaster. Due to this the product cost goes rocket high without even reaching its potential. We at Epacesetters believe, a competitive product is the one which reaches customer at a right price with right margins for the business. If not so the product is bound to fail or will not survive for long.


We collaborate with our clients so they could focus on their competency on product development leaving the worry of sales and marketing on us. Epacesetters masters in providing cost effective sales automation process for achieving the goal of customer satisfaction.


Epacesetters a team of sales and marketing professionals . Our company is responsible for sales and marketing automation of individuals or a company. Our strength is to create cost effective ecosystem of sales for any product that create value to human life. We choose our client with genuine product across the world irrespective of their size. Our team comprises of highly motivated members who creates innovative cost effective solutions. Our mantra is with minimum resources maximum output. Our team members are the brand ambassador and are strong on digital platforms ,offline sales , support services and in networking.


 Our core clients come form Hospitality and Education.
 We are working with more than 50 hotels.
 We are working for 20 Software Companies.
 We are working with Schools , Colleges and Training Organizations.

Our Process

Our 5-Step Growth Framework


Step 1:- Research, Strategy & Brand Positioning


Every successful business starts with understanding the market before spending on marketing.

 

We begin with in-depth research to build a strong foundation.


 Understand the customer journey and consumer needs.
 Identify competitors and industry trends.
 Define the Ideal Customer Profile (ICP).
 Discover the Unique Selling Proposition (USP) and brand story.
 Brainstorm ideas and create a clear marketing road map.
 Develop brand messaging and content strategy.
 Design creative concepts and prepare artwork.
 Establish measurable KPIs and checklists to monitor brand reputation, guest experience, and marketing performance.
 

Outcome: A clear strategy that defines who to target, what to communicate, and how to stand out.


Step 2: Digital Presence & Technology


Create a professional digital ecosystem that builds trust and drives enquiries.


 Website Design & Development
 Website Management & Maintenance
 Online Reputation Management
 Search Engine Optimization (SEO)
 Google Business Profile Optimization
 Integration of CRM, PMS and other automation tools
 Lead tracking and customer database management
 

Outcome: A strong online presence supported by the right technology for efficient business operations.


Step 3:- Brand Communication & Marketing


Create consistent communication that builds awareness and generates demand.


 Content Development
 Website Content
 Blogs & Articles
 Email Marketing Content
 Creative Design
 Social Media Creatives
 Brochures & Flyers
 Emailers & Newsletters
 Invitations & Event Collateral
 Corporate Presentations
 Visual Content
 Professional Photography (Support)
 Video Production
 Promotional Films
 Reels & Short-form Videos
 Campaign Execution
 Facebook & Instagram Campaigns
 LinkedIn Promotions
 Google Advertising
 Print Media (Newspapers & Magazines)
 PR & Industry Publications

Outcome: A unified marketing strategy that delivers consistent messaging across every customer touch point.


Step 4:- Sales Enablement & Revenue Growth


Marketing creates opportunities. A structured sales process converts them into revenue.


 Centralized Lead Management from All Channels
 Prospect Identification & Segmentation
 Lead Nurturing & Customer Engagement
 Lead Qualification (Cold → Warm → Hot)
 Sales Follow-up & Conversion Support
 Customer Relationship Management (CRM)
 Conversion Tracking & Cost Analysis
 Customer Feedback Collection
 Referral & Repeat Business Development

Outcome: Higher conversion rates, predictable sales, and improved customer retention.


Step 5:- Business Support & Continuous Improvement


Growth requires consistent operational support beyond marketing.


 Dedicated Support Coordinator for Customer Communication
 Sales Representation in Selected Markets
 Distribution Channel Support
 Soft Skills Training
 Sales Training
 Hospitality Service Standards
 Operational Process Development
 Organizational Growth & Performance Improvement

Outcome: A stronger organization capable of delivering consistent customer experiences while achieving sustainable business growth.



Our Approach

Research → Strategy → Branding → Marketing → Sales → Customer Delight → Sustainable Growth


We don't just market businesses.

We build brands, create systems, generate leads, improve conversions, and help organizations grow sustainably.

Our Clients

Education & Training

Samunnati

Samunnati

Samunnati is committed to providing powerful experiential learning to corporate employees, hospitality etc.

Skool Runnr

Skool Runnr

A Smart Communication and Bus Tracking platform for Schools and Parents.

Lab Setup

Lab Setup

Teaching students how to make Machine Learn. Making students of today into technology leaders of tomorrow.

Hotel & Travel

Hampi Hotel International

Hampi Hotel International (Hampi)

Hotel Hampi Internatonal is a just born economy-class hotel in the city, known for its excellent services.

Mukut Hotels and Resorts Pvt. Ltd

Mukut Hotels and Resorts Pvt. Ltd

A premier Hotel and Resorts management company based at New Delhi, India.

Kaisons Inn

Fairlie Hotels & Resorts (Chhatarpur Delhi)

Hotel “Fairlie” Is The Best Resort For Wedding, Corporate Events & Parties Situated In Lush Green Area In Delhi.

Hotel Comfort Zone

Hotel Regenta Central (Srinagar)

Regenta Hotel is an ideal name that comes to the thoughts of most when asked about hotels in Srinagar.

Stay At Hills

Longstay search

Our purpose is to give a complete solutions to those customers who are finding their real purpose of travel, be it personal, team or family bonding.

Software Company

Maximojo

Maximojo

Maximojo Mantras help hotels increase revenues and give services like revenue management, audits etc.

Booking Jini

Booking Jini

Bookingjini Provides a complete Hotel Operating system which allows you to focus on the things that matter.

Lucid

Lucid

LUCID is a leading Hospitality Software Company with head office in Bangalore, India.

Location

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